Reinventing Ourselves

SWM has a remarkable history of accomplishment spanning nearly five centuries. We are justifiably proud of that. But this is a new world and a new time. So we have embarked on a new path and transitioned to new ways of doing business. Our goal is not just to survive, but also to thrive. We must constantly reinvent ourselves. We need to be on the leading edge of innovation. We need to be ahead of the curve and to always know the answer to "What's next?"

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Collaborating with Customers-and One Another

We have already initiated change to help us focus more globally, expand capacity and markets, improve operations, build safer work processes and pursue environmental certifications. We have established a new performance culture. Today we are truly operating as One Company, collaborating with one another around the world-and working more closely than ever with our customers-bringing our talent, our energy and our ingenuity to bear. We have placed our customers at the heart of everything we do because by helping them to solve their problems and succeed, we will do the same for ourselves.

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Our Vision, Our Aspiration

Our goal is to be the undisputed leader of engineered solutions to the tobacco and fine paper industries. To achieve such an ambitious goal we are building our success on four fronts:

• By anticipating our customers' needs and working with them to deliver valuable, highly differentiated solutions.
• By using our vaunted technical expertise and operational excellence to ensure high-performance products of superior quality and reliability.
• By building strength worldwide as regulatory trends drive cigarettes to become more sophisticated in design and performance.
• By leveraging our technological and product-engineering leadership to continually identify new opportunities and expand our offerings.

We aspire to be the first choice for our customers, our employees and our shareholders; we will be satisfied with nothing less.

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