Vision + Values

Our Vision

To be the leading global provider of engineered solutions and advanced materials for today and tomorrow.



Our Guiding Principles


  • Our employees are our most important asset. We demonstrate our commitment to employees with a robust, enterprise-wide safety program that places SWM among the top-performing companies in terms of safety across all industries. Employee safety is a cultural cornerstone of our operations, where our pursuit of a “Target Zero” workplace (no accidents or occupational diseases) remains a constant objective. We also foster an environment of collaboration and creativity, with a focus on training, coaching and continuous learning.


  • Place our customers at the heart of our organization. Across our business, we bring customer intimacy to life through the customer service / sales team representatives who are dedicated to specific customer accounts. These individuals allow us to provide each of our customers with the attention to detail and deep understanding of their business they deserve. Each part of our business – even those that don’t directly interact with customers – is part of value chain organized to deliver exceptional customer experience.


  • Be action-oriented and accountable for results. Whether it is benchmarking our safety performance, proactively offering a solution to a customer, or driving a sense of urgency to meet individual goals and objectives, our employees fuel our success by being proactive problem-solvers and holding themselves to the high standards for which SWM is known.


  • Be resourceful, creative and innovative in problem-solving. Our patent library, with close to 250 patents issued and over 100 pending, illustrates our ability to generate truly unique and revolutionary products. This pioneering spirit can also be seen in the way we are using our existing assets and resources in new ways, such as our internal “think tank” LeafLAB.


  • Commit to continuous improvement. Our global Operational Excellence program encompasses this commitment by applying a range of Lean Manufacturing, Six Sigma, and other systematic tools, methodologies and principles to our manufacturing and service functions.


  • Communicate and collaborate. When it comes to communication, we value listening over talking. That’s why we solicit input from our customers and our employees regularly through various satisfaction and engagement surveys, encourage open dialogue and implement action plans to address known issues.


  • Act as One Company. We deliver consistently high-quality products, services and experiences to our various stakeholders through shared processes, standards and best practices.


  • Demonstrate trust, respect and integrity in all we do. This Guiding Principle summarizes what it means to do business with SWM, and our legacy of long-standing partnerships proves it is more than just words. Our ongoing Code of Conduct training, our ‘open door policy’ and other global programs help inspire belief in and action on this promise.


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