Evolute®'s Sustainable Filter Media : Accelerating the Shift

SWM International shares how its platform dedicated to Evolute®, is accelerating the shift toward Sustainable Filter Media across the global tobacco industry in the latest June – July edition of Tobacco Journal International (TJI). SWM reinforces its position at the forefront of plastic-free and low-emission innovation with a program designed for real impact.

Evolute® – Innovation Through our Sustainable Filter Media

Consumers and regulators are raising concerns about waste and pollution from cigarette filters, pushing the industry to respond. Therefore Evolute®’s Sustainable Filter media was created to accelerate the shift toward alternatives made from cellulosic fibers instead of traditional cellulose acetate.

The platform significantly reduces Scope 3 CO₂ emissions and some solutions cut emissions by up to 80%. In addition to its strong environmental credentials, Evolute® meets the technical requirements of all major tobacco product categories. Including full-flavor, low-tar, heated tobacco products (HTPs), roll-your-own (RYO), and Make Your Own (MYO) products.

What sets Evolute® apart is its structure. It operates as a highly agile and autonomous platform within SWM International, empowering cross-functional teams to act quickly and collaboratively. This dedicated approach enables Evolute® to provide customized strategies, direct support, and accelerated qualification processes, all of which are designed to help customers achieve their sustainability objectives.

Read the article “Evolute Leads the Way” to discover more about Evolute®’s ambitions and people behind it.

Discover Our Tobacco Filter Media

Tobacco Filter Products – Evolute®

Evolute®, the innovative and alternative filtering media range to accelerate transition to cellulosic fiber-based filters for all tobacco market segments.