Evolute®, the Future Industry Standard Featured in Tobacco Asia Magazine: A Conversation with Jorge Balthazar

We’re proud to announce that Jorge Balthazar, Vice President and General Manager of Filtering Media at SWM International, was recently interviewed by Tobacco Asia magazine. With over three decades of leadership experience across global markets, Jorge offers a compelling perspective on the development and impact of Evolute®—SWM’s innovative, plastic-free, biodegradable filtering media.

In this in-depth Q&A, Jorge discusses the environmental challenges posed by conventional cigarette filters and how Evolute® is designed to meet evolving regulatory standards, ESG goals, and consumer expectations. From its natural fiber composition to its TÜV Austria marine biodegradability certification, Evolute® is positioned as a transformative solution for the tobacco industry.

We invite you to explore the full interview, Evolute, the Sustainable Filter Solution of the Future. to learn how SWM is driving innovation and shaping the future of filtering media.

For further discussion join our booth at Intersupply in Hall 3 , D.30!

Tobacco Filter Products – Evolute®

Evolute®, the innovative and alternative filtering media range to accelerate transition to cellulosic fiber-based filters for all tobacco market segments.

Oil and Grease Resistant (OGR) Paper – FIVE™

Made of natural and biodegradable fibers, our Oil and Grease Resistant Paper is designed for food contact, offering excellent barrier on both sides and performance even in folded areas, with great resistance to high temperatures.

Technical Papers

SWM manufactures lightweight uncoated Technical Papers and non-wovens in France and in Brazil.