SWM International Establishes Middle East Operations with New Dubai Office

The new office is located in Expo City Dubai, a LEED-certified development built on repurposed Expo 2020 infrastructure and designed as a model for net-zero urban living. The expansion represents a strategic pivot for SWM, which previously served Middle Eastern customers through its European operations. The company cited the UAE’s geographic positioning, established infrastructure, and favorable business environment as key factors in its site selection.

Opening our Dubai office marks an important step in SWM’s global growth journey. With a dedicated team on the ground, we will be able to provide faster, more responsive support, build stronger partnerships, and deliver the innovative, high-quality solutions our customers expect from us, says Katrin Hanske, President & CEO.

The regional team combines local market expertise with SWM’s century-long track record in paper manufacturing. The move also positions the company to capitalize on growing demand for sustainable ultra-lightweight packaging and specialty paper products, a segment SWM has targeted through recent product development initiatives.

With the addition of Dubai, SWM now maintains direct operations across South America, North America, Europe, and the Middle East. The company characterises this global representation, supported by strong local teams, as a distinctive competitive asset within the specialty paper and packaging sector.

About SWM

SWM International is the leading global supplier of premium, highly engineered, lightweight fiber-based solutions, with deep expertise in reconstituted botanicals. Backed by centuries of experience in paper manufacturing and committed to accelerating the transition to safer and more sustainable solutions, the company’s broad product portfolio, global footprint, and expert service offerings help drive innovation across all its markets. These include combustible and smokeless applications, as well as next-generation categories such as heated tobacco and oral delivery solutions. The company’s advanced natural fibers also play a critical role in a wide range of markets, including energy storage, surface protection, filtration, and packaging. SWM International, headquartered in Luxembourg, employs nearly 2,000 dedicated professionals across its facilities in Europe, the United States, Latin America, and Asia.

Contacts SWM
Florian Vladacenco, Corporate Communications
florian.vladacenco@swmintl.com
corporate_communications@swmintl.com