Heated Tobacco Solutions
Your Smart Access to HTP Market
We help the tobacco industry safely and successfully launch heat-not-burn (HnB) solutions by providing expert services and high-quality components.
Welcome to a smoke free world!
We help the tobacco industry safely and successfully launch heat-not-burn (HnB) solutions by providing expert services and high-quality components.
Welcome to a smoke free world!
The cigarette market is experiencing steady attrition, with an estimated CAGR 2016–2020 of around -4%.
Heated tobacco products (HTPs) are one of the most promising smoking alternatives, with an estimated CAGR 2016–2020 of around 100%. In some countries, the end-2020 HTP market share was above 10%.
The EU transfer rate between 2016 and 2020 was +35%. For every 100 cigarettes lost, HTP sales grew by 35 sticks.
Our team has carried out a full study, gathering together its expertise in a white paper.
“We look at the key components of HTP products and explain why an ‘ecosystem’ (heating device + consumable) approach is central to success. The report introduces a number of considerations that newcomers to this arena should keep in mind if they want to build a successful business case, from initial choices about the heating device or system, consumable (stick-like or other format), and blend to decisions about branding and prior art.”
12M€ invested in HnB R&D since 2013
More than 40 different single tobacco grades assessed in aerosol conditions
3 scientific studies presented at CORESTA
Development of a unique puff-per-puff aerosol analyser.
High quality manufacturing standards
High performance HnB aerosol generating material portfolio
Limit your investment in manufacturing assets
Adjust and personalize your products at primary-department stage
Start and ramp-up
security of supply
Quality control support
Prepare for product range scale-up
Ready to start the journey? Contact us and discover how we can help you access the promising HTP market quickly and efficiently.
ngpsolutions@swmintl.com