Heated Tobacco Solutions

Your Smart Access to HTP Market

We help the tobacco industry safely and successfully launch heat-not-burn (HnB) solutions by providing expert services and high-quality components.

Welcome to a smoke free world!

Transformation of the tobacco market

The end of an era

The cigarette market is experiencing steady attrition, with an estimated CAGR 2016–2020 of around -4%.

Make way for HTP

Heated tobacco products (HTPs) are one of the most promising smoking alternatives, with an estimated CAGR 2016–2020 of around 100%. In some countries, the end-2020 HTP market share was above 10%.

Consumers’ habits change

The EU transfer rate between 2016 and 2020 was +35%. For every 100 cigarettes lost, HTP sales grew by 35 sticks.

Our team has carried out a full study, gathering together its expertise in a white paper.

Abstract from the
white paper

“We look at the key components of HTP products and explain why an ‘ecosystem’ (heating device + consumable) approach is central to success. The report introduces a number of considerations that newcomers to this arena should keep in mind if they want to build a successful business case, from initial choices about the heating device or system, consumable (stick-like or other format), and blend to decisions about branding and prior art.”

Solutions exist

More than 8 years of scientific and manufacturing expertise in HTPs

12M€ invested in HnB R&D since 2013

More than 40 different single tobacco grades assessed in aerosol conditions

3 scientific studies presented at CORESTA

Development of a unique puff-per-puff aerosol analyser.

High quality manufacturing standards

High performance HnB aerosol generating material portfolio

Enjoy fast, smart access to the HTP market with our solutions and support – all while maintaining your tobacco products manufacturing.

Limit your investment in manufacturing assets

Adjust and personalize your products at primary-department stage

Start and ramp-up
security of supply

Quality control support

Prepare for product range scale-up

We are here to help you face this new challenge

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Ready to start the journey? Contact us and discover how we can help you access the promising HTP market quickly and efficiently.