Listening to the market: Introducing SWM's new fluor-free high OGR white paper

Listening closely to these market expectations, SWM has expanded its packaging portfolio with a new fluor-free high oil and grease resistant (OGR) white paper, manufactured in Brazil. The new solution combines the high resistance performance customers expect with the visual appearance required by the local market, while supporting food-contact compliance requirements.

Turning customer feedback into innovation

The development of this paper began with a simple observation: customers wanted the performance of SWM’s high OGR papers in a white format.

Rather than asking customers to adapt to an existing solution, the Packaging team took the opposite approach. Marketing, R&D & Sales worked together to understand evolving market needs and transform them into a product that answered clear customer demand.

This customer-driven approach continues to guide the expansion of SWM’s packaging portfolio, ensuring new developments respond to real market expectations rather than technology alone.

Combining performance with fluor-free technology

Achieving high oil and grease resistance without fluorochemicals is a significant technical challenge. Developing a white paper that delivers this level of barrier performance required years of research, testing and collaboration.

The result is a fluor-free paper that offers high OGR performance while meeting the visual expectations of applications such as sandwich wraps, fry packaging, popcorn bags and other food service uses.

By combining strong resistance properties with a white appearance, SWM now provides customers with greater flexibility to select the solution that best fits both their brand identity and application requirements.

Manufactured in Brazil, designed for the Americas

Produced in Brazil, this new paper strengthens SWM’s regional packaging portfolio and supports customers across the Americas with a locally manufactured solution.

Beyond serving the Brazilian market, the product is also designed to meet international food-contact requirements, enabling opportunities across a broader range of markets while maintaining the same high performance and fluor-free technology.

A milestone built on persistence

Behind every successful innovation is determination. According to Thiago Filabel, Packaging RID Manager, persistence played a defining role throughout the project.

“We had tried before without success, but we persisted. We continued listening to the voice of the customer, revisiting the challenge and improving the solution until we achieved exactly the product our customers needed.”

This launch reflects SWM’s ongoing commitment to innovation driven by customer insight. By combining market understanding, technical expertise and close collaboration between teams, SWM continues to develop packaging solutions that help customers meet changing performance and sustainability expectations.