June 14, 2022

SWM launches Evolute® filtering media, a sustainable alternative for tobacco filter products

We are pleased to announce the launch of Evolute® fiber-based filtering media, an alternative range for tobacco filter products. Manufacturers who wish to accelerate the delivery of sustainable and innovative solutions to meet ever-evolving consumer demands for environmentally friendlier products will benefit from our research and development expertise acquired from over 400 years within the natural fiber, specialty paper, and tobacco industries.

Alice Jaussaud, product manager for Evolute® filtering media, commented, “Since 2019 with the Single-Use Plastics Directive in the EU and beyond, we have observed an acceleration of the demand for alternative solutions which is reinforced by societal trends towards sustainability.  Evolute® filtering media is a true demonstration of SWM’s commitment to be the leader in providing sustainable solutions for the tobacco industry, today and tomorrow.”

Evolute® filtering media is a sustainable alternative for tobacco filter products. The current range offers many benefits, including:

  • Compliance with EU’s Single-Use Plastic and Tobacco Products Directives
  • Reduced CO2 emissions
  • Accelerated water dispersibility
  • Faster degradation
  • TiO2 free

The Evolute® range of solutions includes industrial and scalable products with proven filtration performance, filter pressure drop stability, and perfect fit to crimped filter makers. It is applicable for combustible cigarettes, filter tips for roll-your-own and make-your-own, cigarillos, and heated tobacco products.

The Evolute® product line will deliver continuous innovation to adapt to consumer and market needs as well as regulatory changes through close collaboration with our customers.