October 6, 2023
From September 14 to 16, SWM International attended the InterTabac and InterSupply International Trade Fair in Dortmund, Germany. The event is one of the largest tradeshows in the world for the tobacco industry, with guests attending from across the tobacco, nicotine, cannabinoid and vaping value chain.
SWM exhibited EvoluteTM ‘s sustainable filtering media product range and heated tobacco products solutions. The event was also the official launch of ‘MODS’, the new B2B brand dedicated to oral delivery solutions, offering sustainable, premium wrapping materials for nicotine pouches. On the Botani side, visitors could find a diverse range of offering for alternative markets.
Familiar faces and new contacts
A good mix of new contacts and current partners came to visit the booth, looking for unique solutions to enhance their brand and to transition to next-generation and more sustainable products.
Botani’s colored rolling papers and filigreed wrappers drew a lot of curiosity too, with attendees seeing the potential for real differentiation from their competitors.
SWM’s non-combustible offerings also proved very popular, with the fast go-to-market potential of their ‘heat not burn’ service gaining a large amount of attention.
An opportunity to network
Alongside the main event, the SWM International team arranged a networking breakfast with the filters manufacturer, Filtrona, supported by industry partners such as Montrade, Henkel, HB Füller and Körber.
The breakfast brought specialists from across the value chain together with customers to discuss innovative solutions to help accelerate their transition toward environment friendlier filters.
InterTabac and InterSupply represent a great opportunity to share ideas, new products and interact with a wide variety of customers and partners. It helps all those involved to understand how the market is evolving and to adapt their offerings whilst maintaining solid, lasting partnerships.
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